Digital Marketing/e-Commerce Manager
JOB DESCRIPTION: Digital Marketing/e-Commerce Manager
FLSA: Exempt
TYPE: Full-Time
REPORTS TO: CEO SUPERVISES: Two (2)
UPDATED: August 2023
Summary:
Longstreth is seeking an accomplished and driven Digital Marketing / e-Commerce Manager to lead our
marketing initiatives and drive brand success. Join our dynamic team and play a pivotal role in a market leading
company dedicated to delivering top-tier field hockey products and enriching experiences to our valued
customers. If you're an innovative and motivated digital marketing professional seeking a stimulating challenge,
we encourage you to apply and help shape the trajectory of our marketing program. Your expertise will be key
to Longstreth’s continued success.
Principle Responsibilities:
1. Develop and Implement ROI-Driven Digital Marketing Strategies:
- Create/execute comprehensive marketing strategies to increase brand visibility, drive traffic and boost web sales.
- Utilize various online platforms, including social media, email marketing, content marketing, paid advertising, SEO,
and any other creative ways to reach target audiences effectively.
2. e-Commerce Website Optimization and Performance Enhancement:
- Oversee day-to-day operations of our eCommerce platform, ensuring optimal user experiences and functionality.
- Implement strategies to elevate website performance, enhance conversion rates, and maximize user engagement.
- Regularly monitor and analyze website analytics to identify areas for enhancement.
- Measure the efficacy of marketing campaigns.
3. Compelling Content Creation and Strategic Distribution:
- Develop appealing, informative content consistent with our brand voice, resonating with the intended audience.
- Manage content dissemination across multiple channels, including website, social media platforms, and emails.
4. Strategic Social Media Engagement:
- Devise and execute social media campaigns to cultivate a robust online presence and foster lasting brand loyalty.
- Engage with followers, promptly respond to inquiries, and professionally address customer feedback.
5. Targeted Email Marketing Campaigns:
- Design and execute email campaigns to nurture leads, ensure customer retention, and drive recurring purchases.
- Segment email lists for precisely targeted messaging and closely monitor email performance metrics.
6. Collaborative Team Engagement:
- Closely collaborate with the team to align marketing strategies with business objectives and new product launches.
- Contribute insights on website design, user experience and product presentation.
- Manage/supervise marketing team, which currently includes webmaster and marketing specialist
Measurable Success Metrics:
1. Increase e-Commerce revenue
2. Social Media engagement growth
Other Duties:
This job description is not designed to cover or contain a comprehensive listing of activities, duties or
responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or
without notice.
Essential Skills:
? Outstanding, in-depth knowledge of digital marketing channels, tools and best practices.
? Experience managing e-commerce platforms and using content management systems.
? Strong proficiency in social media marketing, email marketing, SEO and paid advertising.
? Strong analytical skills to track and interpret marketing performance metrics.
? Excellent written and verbal communication skills with a keen eye for detail.
? Creative mindset to develop compelling marketing content and campaigns.
? Ability to work independently, prioritize tasks and meet deadlines
? Able to adjust well to change and help others do so.
? Excellent interpersonal skills with the ability to interact well with diverse groups.
? Experience supervising people a plus.
? Passion for sports, particularly field hockey, is a strong plus!
Education and Experience:
? Minimum five years’ proven work experience as a Digital Marketing Specialist or similar role, preferably
in e-Commerce.
? Bachelor’s degree (B.A.) from four-year College or University in Marketing, Business or a related field.
? Equivalent combination of education and experience.
Work Environment:
? Ability to work whatever hours are required beyond the standard 40-hour week to ensure the timely
completion of job responsibilities.
? Non-smoking open floor office environment with low noise level and convenient parking.
? Reasonable accommodations may be made to enable individuals with disabilities to perform the
principle responsibilities and essential skills of the job function.
? Home Office: Spring City, PA
EEO Statement:
Longstreth Sporting Goods, LLC is an Equal Opportunity Employer and considers all applicants without regard
to their race, color, sex, age, marital status, religion, creed, nationality, national origin, ancestry, disability,
affectional or sexual orientation, gender identity or expression or inclusion in any other category protected by
law.
